LiveChat is an online customer service software with live support, help desk software, and web analytics capabilities. It was first launched in 2002 and is currently developed and offered in a SaaS (software as a service) business model by LiveChat Software.
Companies use LiveChat as a single point of contact to manage from one software all customer service and online sales activities that normally are provided using different channels (chat, email and social media) and multiple tools. LiveChat is used by over 19,000 paid customers from 118 countries.
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Technology
Technically, LiveChat is a proprietary software built with the use of multiple technologies, including JavaScript, Node.js, MySQL, ElasticSearch, C++ and Erlang. The entire platform consists of two main elements:
- website chat widget - embedded on customer's website and seen by the end users (website visitors) as a small chat box, traditionally displayed in the bottom right corner of the web browser. Chat widget is visible on desktop and mobile devices, either in the browser or as a part of mobile application.
- agent application - used by the company employees to respond to questions asked by the customers. Usually agents use the web-based application, which allows employees to log in and conduct a chat with website visitor using any browser. However, there are desktop applications available for Windows and Mac OS X and mobile apps for Android and iOS. BlackBerry and Windows Phone mobile apps used to exist in the past, but are no longer developed. Agent application is enhanced with user interface tools that make one-to-many communication quicker and more efficient. Examples of such tools include: canned responses, keyboard shortcuts, typing indicator with customer message sneak-peek, geolocation, tags system for categorization, etc.
There are two ways of having an online chat session between the agent and website visitor:
- Passive communication, started when the website visitor clicks on the chat button or widget displayed on the page.
- Active communication, initiated manually by the agent or automatically by the LiveChat system as soon as the visitor meets the predefined criteria (i.e. searched keyword, time on website, encountered error, etc.). Once the criteria is met, LiveChat displays a chat invitation with a customized message. During the chat session, agents close the sales, which results in increasing the overall conversion rate.
In areas unrelated directly to the product, LiveChat relies on 3rd party services. This includes Postmark for the delivery of transactional emails, Recurly for subscription billing and Pingdom for performance monitoring and uptime tracking.
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Features
Apart from website chat, other core features include: real-time website traffic monitoring, built-in ticketing system and agents' efficiency analytics.
System identifies the best prospects visiting a website based on data gathered from the purchasing decisions of 65 million buyers. Statistics section allows calculating the conversion from chat invitations into chat sessions and then into sales.
LiveChat is available in 41 languages: Armenian, Azeri, Bulgarian, Catalan, Simplified Chinese, Traditional Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian (bokmål), Norwegian (nynorsk), Polish, Portuguese, Brazilian Portuguese, Romanian, Russian, Serbian, Slovak, Slovene, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese.
Integrations
LiveChat is available for custom integrations over REST-based API. It also offers over 50 integrations with other services and SaaS vendors for creating own ecosystem of applications:
- Analytics: Google Analytics, Kissmetrics, Mixpanel, Woopra
- Contact management: Talkdesk
- Content management systems: Business Catalyst, Drupal, Joomla, Weebly, WordPress
- Customer relationship management software: Highrise, Salesforce.com, SugarCRM
- Desktop sharing: LogMeIn Rescue
- eCommerce platforms: Bigcommerce, Magento, PrestaShop, Shopify, WooCommerce, Zen Cart
- Email marketing: Campaign Monitor, MailChimp
- Files sharing: Dropbox
- Help desk software: Desk.com, Zendesk
- Invoicing software: FreshBooks
- Social media: Facebook, Twitter
Awards
In the Fall 2015 Grid? report for live chat software published in August 2015 by business software review site G2 Crowd, LiveChat was called a High Performer of the industry. It also earned the highest overall satisfaction score among all listed companies.
Later that year, Gartner-owned business software review site GetApp released its quarterly research, 2015 Q3 GetRank, including top cloud-based customer service applications. LiveChat has been listed 2nd in the research and the report 'Customer Success in the Cloud: Key Trends for 2015' which highlights the most important trends in the customer management space to help choose the cloud-based CRM, Customer Service, or Call Center applications for business.
Criticism
Among generally positive reviews, there are comments that emphasize the high cost of the product, especially when compared to cheap or free solutions available on the market. Lack of freemium version and expensive pricing are mentioned by customers who also admit that "range of features & services" justify the price.
Critical reviews claim that "bigger businesses may find the price minimal considering the benefit the product brings, but for start-ups or smaller businesses, it may put LiveChat out of their financial reach".
Source of the article : Wikipedia
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